It may seem silly to have a goal in mind for every little bit of communication you have with your audience. But the truth is it can keep you on track, on brand and ensure that you’re delivering content of the highest quality that your audience is going to enjoy and/or act on.Read More
In this amazing digital age we live in, the most challenging part of running your business may be making yourself visible and setting yourself apart in your saturated industry. And if you’re struggling to book clients because you’re disappearing into the noise that can be the online entrepreneurial community, you need to face that challenge head on. Today.
So let’s dive into how you can differentiate yourself, connect meaningfully with your audience and build trust in your brand.Read More
Snatching up the number one spot of my favourite part of a brand’s graphic library is definitely patterns. It may be my love affair with creating them or my overwhelming appreciation for all things surface-pattern related. Like wallpaper, stationery, fabric. Ah, fabric *insert heart eyes here* !
But back to your brand. You need patterns in your very own graphic library.
Here's why.Read More
If you’re setting out creating a graphic library for your brand, you probably know you need a logo, colour palette, a brand pattern or texture and one or two fonts you use consistently throughout your on- and offline presence.
But why are all the style guides you’re hoarding on Pinterest showcasing anywhere between 2 and 5 logo designs for one brand?!
Those are the alternate logos for various applications. These ensure that your brand will be consistently represented, no matter the platform, size or colour constraints applied.Read More
I can’t say I always wanted to be an business owner, or entrepreneur, or solopreneur or mompreneur. Or whatever other redundant term is the latest craze. I actually enjoy working in a studio environment and I absolutely love the connectedness that comes with having co-workers or teammates.
There is something irreplaceable in being a part of a team of creatives - something that sparks great and innovative ideas (I’ve found a few mastermind groups that come close, but no cigar).Read More
If you’ve got this far on the blog, you know that your brand’s image is important. You understand that visuals help connect you to your audience by 1. eliciting an emotional response, 2. building trust, 3. Increasing brand recognition, 4. Setting yourself apart from your industry peers.
You want those things, that’s a no-brainer. And you know I’m a big fan of moving forward, making small decisions and working towards goals. So today is a great day to make some small changes to strengthen your brand’s image and start connecting with those right-for-you clients!Read More