10 Things My Day Can't Be Successful (or Awesome) Without - Mum Edition

At the very end of last year, I welcomed our baby boy into the world. It's been exciting, busy, amazing, frightening and wonderful! And this is my very first blog post after maternity leave. I took 3 months vacation, spending quality time with my little monster. And then I took 3 months to get back into the swing of things at the studio! 

And now, with a few exciting projects behind me, I'm dipping my toes into the social medias of my business again.

And first I wanted to rewrite my most popular blog posts, making them more relevant to where I am now and also offering a peak into the daily life of running a business and having an infant. Because those days look really different to those described in the first post!

Resources for DIY Creatives and Business Owners

I knew I wanted to create something special for my fellow freelancers. Something that helped them in this incredible journey, shared some top tips and insight and also gave them some seriously actionable steps.

Enter, The Ultimate Freelance Preparation Workbook.

This free resource was a real labour of love. And it was downloaded over 2000 times! What?! The feedback was just amazing! Freelancers were reaching out, sharing how it helped them organise their new business and products or services. And while this resource is no longer available for free download (look out for a re-launch by the end of the first quarter of 2017!) I've been super busy developing more useful, affordable and beautiful DIY freelancer services for you!

A rebrand and new services

To say I've missed you all is quite an understatement. This year has been wonderfully busy with a new business, a wedding, a pregnancy, and a month(or months)-long honeymoon vacation. It's been a whirlwind of sorting out priorities, setting big goals and dreaming about how the rest of the year will pan out. It's been scary. And it's been wonderful.

But mostly it's been a real tipping point for Freckled Design Studio. I realised around May that I wasn't serving you, creative business owners and DIY freelancers in the best way I could. But life got a bit overwhelming and busy and I spent a long, long time defining  the internal and external factors that contributed to my brand. I wanted to be as honest and authentic as possible about the changes in my life and how they would affect my business, and ultimately you

An In-depth Look at My Branding Process - Part 2: Inspiration Boards

And free inspiration board templates!

We started diving into my design process a few of weeks ago, focussing on the discovery phase of the project - from coffee date to my comprehensive Brand Discovery Workbook that gets to the very heart of your brand. This week I’ll break down the first step I take in this visual and branding journey.

My Brand Discovery Workbook comprises of 2 chapters, Let’s Get Real and Let’s Get Specific (PS You can download Let’s Get Real for free right here!). While the first part is all about defining who you are, what you do best and where you’re going, part 2 really allows you to get visual. At the outset, I ask my clients to make a secret Pinterest board and fill the board with the exercises I’ve developed. This means they’re pinning images that represent their dream clients, things that make their eyes sparkle and heart skip a beat and gut inspirations of colour, texture and type treatment.

When they’re done with the workbook, they send me an invite to collaborate on their board and I get to peek inside the very soul of their business. And often, especially when I’m working with a friend I know well, it’s an honest and raw representation of them through images. It’s a lightbulb moment that has the potential to teach you things about yourself and I recommend it as an exercise no matter where you find yourself in your business or branding journey.

An In-depth Look at My Branding Process - Part 1

(And a free sampler of my Brand Discovery Workbook!)

Thinking about a recent post where I discussed how difficult it can be to know what questions to ask when making an enquiry, reviewing a proposal or chatting about the work you’d like to have done when it’s not your industry, I’ve decided to go a little bit deeper into my design process on the blog in a 6 part series.

I understand the struggle trying to get information out of a professional when you don’t anything about their process or work and this frustration can leave both parties exhausted. Not feeling heard or understood by a professional you’re interviewing for what you perceive to be a very important job will likely make you find someone else who coaches and guides you  in a way you understand. I know. I went through this struggle trying to find an accountant recently. After making contact with a few I was looking for guidance on what questions I should be asking after I’d supplied the necessary info. I didn’t want a few numbers that weren’t justified and I really wanted to feel safe in their knowledge.