Going through the branding (or rebranding) process is wonderful and exciting! And undoubtedly the best part of having a new look is showing it off.
It’s worth remembering that your client or customer will seldom be viewing your brand as an isolated logo. And while having your logo designed is what you imagine brand styling to be all about, your brand really comes alive (and all together) in the execution of the touchpoints.
Think about how your client will interact with your brand. It will often be through a blog post graphic on Pinterest, a services menu downloaded, your email signature and, definitely, your website itself. Think of this space as a chance to reinforce your brand values, connect with and engage your clients and showcase your brand’s unique voice.Read More