And free inspiration board templates!
We started diving into my design process a few of weeks ago, focussing on the discovery phase of the project - from coffee date to my comprehensive Brand Discovery Workbook that gets to the very heart of your brand. This week I’ll break down the first step I take in this visual and branding journey.
My Brand Discovery Workbook comprises of 2 chapters, Let’s Get Real and Let’s Get Specific (PS You can download Let’s Get Real for free right here!). While the first part is all about defining who you are, what you do best and where you’re going, part 2 really allows you to get visual. At the outset, I ask my clients to make a secret Pinterest board and fill the board with the exercises I’ve developed. This means they’re pinning images that represent their dream clients, things that make their eyes sparkle and heart skip a beat and gut inspirations of colour, texture and type treatment.
When they’re done with the workbook, they send me an invite to collaborate on their board and I get to peek inside the very soul of their business. And often, especially when I’m working with a friend I know well, it’s an honest and raw representation of them through images. It’s a lightbulb moment that has the potential to teach you things about yourself and I recommend it as an exercise no matter where you find yourself in your business or branding journey.
Anyway, I digress! I’m allowed access to their secret board and their hard work always blows me away. After a Skype meeting to go through the workbook and make sure we’re both on the same page, I head over to Pinterest and start gathering inspiration. I look at the board as a whole and take note of the mood, colours and textures that prevail. I weigh them up against the values and tone that guides their brand and pick the strongest images out.