Differentiating yourself in a sea of online entrepreneurs

In this amazing digital age we live in, the most challenging part of running your business may be making yourself visible and setting yourself apart in your saturated industry. And if you’re struggling to book clients because you’re disappearing into the noise that can be the online entrepreneurial community, you need to face that challenge head on. Today.

So let’s dive into how you can differentiate yourself, connect meaningfully with your audience and build trust in your brand.

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Why you need brand patterns in your graphic library

Snatching up the number one spot of my favourite part of a brand’s graphic library is definitely patterns. It may be my love affair with creating them or my overwhelming appreciation for all things surface-pattern related. Like wallpaper, stationery, fabric. Ah, fabric *insert heart eyes here* !

But back to your brand. You need patterns in your very own graphic library.

Here's why.

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How I started my own design business

I can’t say I always wanted to be an business owner, or entrepreneur, or solopreneur or mompreneur. Or whatever other redundant term is the latest craze. I actually enjoy working in a studio environment and I absolutely love the connectedness that comes with having co-workers or teammates.

There is something irreplaceable in being a part of a team of creatives - something that sparks great and innovative ideas (I’ve found a few mastermind groups that come close, but no cigar).

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Small changes you can make today to strengthen your brand's image

If you’ve got this far on the blog, you know that your brand’s image is important. You understand that visuals help connect you to your audience by 1. eliciting an emotional response, 2. building trust, 3. Increasing brand recognition, 4. Setting yourself apart from your industry peers.

You want those things, that’s a no-brainer. And you know I’m a big fan of moving forward, making small decisions and working towards goals. So today is a great day to make some small changes to strengthen your brand’s image and start connecting with those right-for-you clients!

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