The Power of Colour in Design


Plus free downloadable colour stories for your next project

Utilising the power of colour in design as a marketing tool by Freckled Design Studio

“Mere colour, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.”

- Oscar Wilde -

Can I share some ethereal philosophy real quick? I have always been taken by the concept of colour - this intangible element that fills our vision and, quite frankly, informs our decisions. In art school we developed a discourse around the idea that colour doesn’t exist. Light exists and we perceive its reflection as colour yet it’s been proven that colour is intrinsically linked to emotions, memories and productivity.

And, it needs to be said, colour can be a persuasive marketing tool.

Whether you’re aware of it or not, product and graphic designers use colour to influence your thoughts and feelings about their brand and the implied quality/longevity of their products. While certain colours can represent specific traits it is far more important to consider the personality characteristics of colours when including them in your branding and packaging. I’ve created a guide for you to outline the most prominent colour associations.

Utilising the power of colour in design as a marketing tool by Freckled Design Studio

When up to 90% of product and brand judgement is based on colour alone, taking the time to consider what colours accurately represent the mood, values and tone of your business is an important part of reaching your dream client and audience.

Are you feeling surprised or overwhelmed by all this colour chat? Are you finding it difficult to create a colour palette that accurately represents your brand while also being pleasing to the eye? I’ve created a selection of colour stories to help you figure this out!

freckled design studio lorin galloway branding brand styling packaging design cape town south africa blog creative entrepreneur small business owner solopreneur mompreneur creatives the power of colour in design color psychology colour infographic free colour color stories for your blog or business adobe swatch exchange download

As a bonus I even included an Adobe swatch exchange file with each colour story and I’d love to see what you create with them. Share your branding or projects on Instagram using the hashtag #FreckledFreelancer.

Name *