New in Portfolio: Dark Wild Waters

 

I love working with female entrepreneurs, but you already knew that!

I am so passionate about helping other women get their businesses off the ground and start making a difference in their industry. I get excited about their projects and knowledge and want to share it with anyone who is willing to listen. So it doesn't really need to be said that any opportunity I have to work with them on their branding is an opportunity I jump at.

Working with Marisa from Dark Wild Waters was no different. Also a designer (how tough is that), she was transitioning from freelance to business owner and wanted to work with me to create a brand that not only spoke her language but shone light on her passions and skills. Marisa really took her Brand Discovery Workbook to the next level and dug so deep it must have hurt! 

She meticulously defined her values, stylistic preferences and dream clients and we got to work creating the inspiration board. Filled with dark moody nature shots, it was a scary accurate visual representation of Marisa (oh, I didn't mention she's my sister?) and made us both giddy!

 
Dark Wild Waters Inspiration Board by Freckled Design Studio. Click through to see the full brand reveal!
 

Next up, I developed some logo concepts, drawing inspiration from the textures, shapes and type treatment from her inspiration board.  I was also working around the 5 words Marisa wanted to include as her tagline - the words that lead her brand and define her offerings.

Logo concepts for Dark Wild Waters by Freckled Design Studio
Logo concepts for Dark Wild Waters by Freckled Design Studio
Logo concepts for Dark Wild Waters by Freckled Design Studio
Logo concepts for Dark Wild Waters by Freckled Design Studio
Logo concepts for Dark Wild Waters by Freckled Design Studio
Logo concepts for Dark Wild Waters by Freckled Design Studio

It was a pretty easy round of revisions as Marisa loved Option 3 as is! It was just a matter of refining and refining a bit more. Then we moved on to the supporting elements of the alternate logos, submarks, patterns and textures.

Final Primary Logo for Dark Wild Waters by Freckled Design Studio. Click through to see the full brand reveal!
Final Primary Logo for Dark Wild Waters by Freckled Design Studio. Click through to see the full brand reveal!

And then when all the juicy bits are done I set some brand rules and guidelines to help her keep this gorgeous new look consistent and cohesive across all print and web platforms and wrap it all up in a brand guideline and strategy manual! This is my chance to highlight all the ins and outs of the brand, showcase each visual element and supply my clients with a complete handbook. They love this part so much, it took me a little by surprise! 

Brand Guidelines and Strategy Manual for Dark Wild Waters by Freckled Design Studio. Click through to see the full brand reveal!

Then we wrapped it up with a one-glance style guide! 

Brand Style Guide for Dark Wild Waters by Freckled Design Studio. Click through to see the full brand reveal!

And the complete end result, with stationery and a peek at the landing page, can be seen below. This is my favourite way to show off a new brand. Totally Pinterest worthy, it will act as a forever link back to her site!

New in portfolio! Dark Wild Waters branding by Freckled Design Studio. Click through to see the full brand reveal!

Visit Dark Wild Waters' brand new website here and follow along with her on Facebook, Instagram, Pinterest and Twitter.


Are you ready to invest in professional branding for your business? Do you need to get super clear on your dream clients and create something dreamy for them, to expand your reach and fill up your services calendar? I'm taking a limited number of bookings for June and July so if you like what you see, get in touch to book your free consultation here!