New in Portfolio: FitnessFuel


I worked with Bogdan on this Romanian fitness drink brand and really enjoyed creating designs for this new-to-me market. We needed to create something that had outstanding shelf presence and would appeal to both male and female gym enthusiasts and entrepreneurs who had busy schedules but value nutrition and try to maintain a healthy lifestyle on-the-go.

After a few concepts were developed, we refined this logo as the primary brand visual and developed a combination mark and brand symbol, along with a bright and colourful palette.

We then went on to develop the bottle labels - making space for the design to shine and use typography to create a striking on-shelf design.

FitnessFuel is launching their products soon so keep on eye on their site here for more details and follow along on Facebook here.

Are you ready to invest in professional branding for your business? Do you need to get super clear on your dream clients and create something dreamy for them, to expand your reach and fill up your services calendar? I'm taking a limited number of bookings for June and July so if you like what you see, get in touch to book your free consultation here!