To transition the City Girl Searching lifestyle blog into a profitable business offering photography services, stock photographs and online courses. The challenge is turning their loyal and large readership into paying customers/subscribers through an effective sales funnel.
We aim to do this by creating professional branding and a cohesive and consistent online presence that will draw their reader first to their free offerings (blog, email courses), then to stock photography through their monthly subscriptions and paid online courses. Eventually the goal is for these readers/clients to hire CGS Creative for custom photography for their business. They will only do this once they established trust in their skills and expertise which will be showcased through the CGS Creative Instagram feed and challenges, resourceful blog posts and email courses.
The CGS Creative brand is
Feminine | Playful | Elegant | Delightful | Kind-hearted | Creative | Calm | Bright | Clean | Trustworthy
Logo, variations and submarks
The primary logo is a vertical stacked option with custom typography for the CGS and a clean sans serif for Creative. The horizontal option is great for smaller applications like invoices and proposals. The circular submark is great for profile images, watermarks and enhancing brand awareness on printed media.
Patterns & Textures
Using the soft and feminine graphics, we created 2 leaf patterns and 1 monogram pattern. These work seamlessly for any print and web touchpoints, like the raffle cards and blog graphics. The texture is a soft grunge-style peach paper perfect for muted applications on background.
web & Print Touchpoints
Roll-out to print and web collateral, such as blog graphics, business cards, raffle cards and marketing materials.
2 sub logos were created for the City Girl Searching Blog and Stock With Heart subscription site.
Brand styling and identity, business cards, stationery, custom pattern design, custom lettering.