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Dark Wild Waters 

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Dark Wild Waters brand styling and design by Freckled Design Studio

goal

Dark Wild Waters has evolved from a freelance career. Marisa has a passion for creating sales and marketing collateral as well as product packaging for clients who have an existing brand identity. Together, our goal is to craft a brand that reflects her skills and expertise as a print designer while attracting her dream clients.

Strategy

With a strong logo-mark and memorable supporting elements we will reflect the values and aesthetic of Marisa's braveand adventurous spirit and appeal to clients who have a strong interest in nature, conservation and travel.

The dark wild waters brand is

Reliable | Substantial | Adventure | Interesting | Steady | Helpful | Understanding | Approachable | Energetic | Brave

Dark Wild Waters brand styling and design by Freckled Design Studio
Dark Wild Waters brand styling and design by Freckled Design Studio

Logo, variations and submarks

The primary logo is a circular option with geometric elements, a pentagon highlighting the 5 facets of her brand and hand-style lettering. The wordmark option is great for smaller applications like invoices and proposals. The smaller and simpler submarks are great for profile images, watermarks and enhancing brand awareness on printed media.

Patterns & Textures

Using the geometric elements from the logo, a custom tribal style pattern was created. The 2 textures include a muted cement and dark inky wash. All 3 can be used in print and web touchpoints to enahnce the brand aesthetic.

Dark Wild Waters brand styling and design by Freckled Design Studio

web & Print Touchpoints

Roll-out to print and web collateral, such as blog graphics, business cards,  invoice template and marketing materials.

Portfolio CGS Creative - Artboard 2.jpg

services

Brand styling and identity, business cards, stationery, custom pattern design, illustration.