portfolio

CGS Creative >

Sageroots >

Dark Wild Waters >

Lacquered Living

LaFontaine Cosmetics >

GlowSystem >

Fitness Fuel >

DV Chocolates >

Neat n' Greet >

Slice & Spice >

 

Lacquered Living Cape Town based Virtual Assistant and Makeup Artist brand styling and design by Freckled Design Studio

goal

To successfully merge Shané's services as a virtual assistant and makeup artist. The main challenge is to create a brand that appeals to and engages her dream clients for both aspects of her business, focussing on the overlap between the 2. 

Strategy

By looking at the overlap of her ideal clients for each facet of her unique business, we created a strong feminine visual identity that speaks to fashion and trends (without being trendy itself) and has a highly polished and 'put-together' appeal. 

The Lacquered Living brand is

Bespoke | Sophisticaed | Trendy | Chic | Polished | Minimalist | Methodical | Reliable | Innovative | Driven

Lacquered Living Cape Town based Virtual Assistant and Makeup Artist brand styling and design by Freckled Design Studio
Lacquered Living Cape Town based Virtual Assistant and Makeup Artist brand styling and design by Freckled Design Studio
Lacquered Living Cape Town based Virtual Assistant and Makeup Artist brand styling and design by Freckled Design Studio

Logo, variations and submarks

The primary logo includes an illustrative hand-lettered monogram layered above a sophisticated sans serif wordmark. The horizontal version allows for the brand to remain consistent in alternate uses and the submarks represent the brand in smaller spaces. 

Patterns & Textures

These custom patterns include a chic monogram option, a strong yet feminine geometric design and a brush stroke look to tie in with the logomark. The marble texture incorporates the main brand colours and reiterates the classy, refined aesthetic.

Lacquered Living Cape Town based Virtual Assistant and Makeup Artist brand styling and design by Freckled Design Studio
Lacquered Living Cape Town based Virtual Assistant and Makeup Artist brand styling and design by Freckled Design Studio

web & Print Touchpoints

Roll-out to print and web collateral, such as blog graphics, business cards, invoice template and marketing materials.

Lacquered Living Cape Town based Virtual Assistant and Makeup Artist brand styling and design by Freckled Design Studio

services

Brand styling and identity, stationery, custom pattern design, MailChimp template, social media styling