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A boutique graphic design studio in Cape Town, South Africa, that specialises in brand styling and packaging design for small business & creative entrepreneurs
 

Freckled Design Studio empowers passionate, enthusiastic and big-dreamer entrepreneurs with compelling visual identities with an emphasis on making their brand strategy easy to understand and implement

 
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Your story

You're not looking for a quick fix. You need something deeper. Something with more meaning and intention. Something that makes this all a little more you and a little more about them.

You know - them. Those clients you just love working with. The ones that feel right, who are easy to talk to. The ones who value your skills, love your work and don't heckle over your prices.

Because you're worth it. You know you are. I know you are. So how do you make them believe it?

You need a brand that you're confident in marketing and sharing with the world.

You need a brand that's aligned with your business goals and values. One that shares a compelling visual story and is tailored to your ideal audience. You need research- and strategy-backed design.

 
 
 
 

DESIGN THAT RESONATES WITH YOUR IDEAL CLIENTS.

Design that connects and converts.

 
 
 
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My Story

Hi, I’m Lorin Galloway, a brand designer and strategist on a mission to empower passionate, enthusiastic and big-dreamer creative entrepreneurs, like yourself, to embrace and boldly share your brand story by crafting a visual language that is both compelling and strategic. One that’s truly aligned with your business goals, a true reflection of your brand values and emotionally connecting you to your ideal audience.

I work from my studio in Cape Town, South Africa, with business owners all over the world who are ready to stand behind their brand with an unmatched confidence knowing it’s refined and beautiful design is built up from a solid foundation of understanding and strategy.

I work with you to help you see your business with fresh eyes and provide you with the tools you need to do brave, worthwhile work so that together we can design with intention rather than for decoration and set you up with a powerful brand that will be able to grow with you through every season.

 

 
 
 
 
 

Why partner with Freckled Design Studio?

 

We both know that your brand isn’t just your logo. It’s about the experience you’re meticulously crafting for your audience. It’s about how you’re making clients feel from first contact to final delivery.

That’s why I don’t just focus on design.

Through careful research and considered strategy, we build a brand that is more than simply decorative. We build a brand that is effective in communicating your goals and values, is tailored to your ideal audience and focused on the qualities that make you stand out in your industry. A brand that tells your story in the most compelling, beautiful and refined way.

This holistic approach delivers a professionally and thoughtfully styled brand that is compelling and refined, providing you with everything you need to draw the right crowd, feel confident in your marketing efforts and build trust.


Freckled Design Studio cultivates meaningful and collaborative partnerships where clients become friends through a process of guiding, listening and careful, measured problem solving.

 
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What to expect

My design process

 
 

01.

Research, discovery & strategy

During the first stage of the project, you’re guided through a process of discovery so that we can truly understand your brand: mission, goals, values and clients. This is used to build a strong framework and strategy. It's also used to develop the creative direction, which guides every part of the design process. This will be proposed and approved before we get started on the next phase. 

02.

Design + Styling

The design process gets underway with an intimate understanding of your business so that together we can create something that’s infinitely more powerful than decoration.

My single design solution process ensures that we’re crafting a brand identity that’s viewed through the lens of your audience and every appropriate application for your brand is considered and backed with intention and strategy.

After the brand design has been approved, we are ready to create depth and richness through the addition of any marketing pieces your business needs, from lookbooks to websites, packaging to stationery.
 

03.

Strategy Manual and Brand Book

Here we piece together every piece of the puzzle to create an impactful and meaningful guide to representing your brand. It will cover and include:

  • Mission statement
  • Breakdown of your brand values
  • Your brand’s personality attributes
  • Communication goals
  • Guide to your brand voice
  • Brand buzzwords and copywriting springboard
  • Ideal client profile
  • Guidelines to using your graphic library to create a cohesive and considered brand presence
  • Suggestions of photography styling
  • How to use your brand colours

04.

Handover

After the designs have been refined and feel perfect, you will be equipped with everything you need to launch and market your brand with confidence. In your brand’s arsenal, you’ll now have

  • A primary logo and a suite of alternate logo marks for every application
  • Patterns and textures for print and web use
  • Font suggestions and styling
  • Marketing pieces
  • Strategy Manual and Brand Book
 
 
 
 

my Brand Values

 
 

community

means that I focus on building personal and lasting connections. I’m interested in the long-term success of my clients and work to uplift them through building a community of women who are impassioned, creative, strong and have a desire to be a part of a movement bigger than themselves. Women who are fierce in their beliefs and opinions. Women who are ready to encourage, uplift, teach and inspire.

nurture

means that I don’t cherish the superficial. I’m interested in consistently weaving meaning into my work and life and favour intent and substance over decoration.

creative expression

means that I am always working with my clients to develop original, inspired and beautiful concepts that are truly a reflection of themselves and their businesses. I consistently choose quality over expediency.

harmony

means that I prioritise what I value the most, so that I am always the best wife, mother, daughter, sister, friend and designer I can be. It’s about enriching my life with family and friends and allowing space for creativity to grow through the everyday.

 
 
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Clients love working with me because

 

This but not that

  • I have a carefully developed and refined process
  • I’ve developed a knack for extracting your story and telling it in a refined, elevated way
  • I am sincere in my care and support for my clients, which goes beyond the duration of our project
  • I am passionate about building a community
  • I am a fierce feminist
  • I am understanding and patient
  • I am accommodating while offering the best advice and support
  • I get serious about nurturing lasting friendships with clients
  • I definitely want to listen more than talk
  • I don’t break promises
  • I’m all about sharing, oversharing and remaining absolutely honest and encourage you to do the same
  • Pragmatic and resourceful but not hard-headed and boring
  • Warm and friendly but not imploring
  • Witty and fun-loving but not inappropriate
  • Caring and approachable but not presumptuous
  • Nurturing and passionate but not smothering
 
 
 
 
 

you deserve to know your brand this intimately

So what are you waiting for? Let's get started on sharing that story of yours. It so deserves to be told*.

* In the most strategic, refined, unique, authentic and expressive way possible

 
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