Cultivating confidence through brand intimacy

Cultivating confidence through brand intimacy

I work to empower female business owners and entrepreneurs with clarity and confidence through design and strategy that is thoughtful, meaningful and beautiful. Design and strategy that allows them to stand proudly behind their vision and dreams, helping them craft the life they so desperately want to live. A life of balance and harmony, of caring and nurturing, of time and seasons, of work and play, of  children and families.

Whether you’ve just developed a new business or you have a DIY background, you’re struggling with positioning yourself in your industry. You’re not really sure what makes you different and you genuinely don’t know how to communicate it to your people.

Or, indeed, who exactly your people are. Your current audience don’t really resonate with you and they’re not super jazzed about what you offer.

So you end up feeling a little all over the show. A little confused. And a little disheartened. Which in turn makes you lack confidence in your brand and yourself, comparing your journey to others.

What you need is a good and emotional deep dive into your business. And another coffee. Warm this time please.

You need clarity, without spending time you don’t have (hello eternal mom-juggle) cobbling little bits of information together, gathered from various sources you’ve downloaded for free.

And, you need some kick-arse, thoughtful and beautiful branding. Obviously.

 I take this shit seriously. The emotional side of your business.

And I take my role as a partner in your brand journey seriously, taking all the difficult how-tos and what-ifs and wtfs off your plate and providing a comprehensive resource on establishing a brand you’re proud of.

Insanely proud of.

Texture—Procreate—Banner—02.jpg

 You scratch and scribble away, allowing the words and thoughts to flow freely and honestly and I take it and curate it something meaningful. Something that will change the course of your business. Something that will resonate so deeply with you and your people.

That something is called strategy.

That beautiful word is what you’ve been shying away from because it sounds big and scary and unimplementable and difficult to establish.

I’m here to show you it’s fun and beautiful and creates the most aligned, connected brand you will ever have. And it’s going to be the guiding light as we create and design a visual identity that sparks joy for you and your people.

A visual identity that is thoughtful and meaningful, giving life and breathe to all of your hard work nights spent discovering yourself and your goals. And a guide to using it in the best way possible to help make your business dreams come true.

Lorin Galloway of Freckled Design Studio, a boutique studio specialising in brand strategy and design for mamas and women who run their own businesses

Hello! I’m Lorin Galloway

working from my sunny home studio in Cape Town, alongside my handsome 2 year old son, husband, whippet.

A sometimes confusing blend of creative and analytical, I cultivate confidence through meaningful and collaborative partnerships. Being able to support my own dreams while helping you support yours is where the magic lies. Being available to lead, guide and, most importantly, listen, means we are developing a strong and tight-knit community of women in business who believe in the strength of sisterhood, the gift of uplifting others and the power we have in standing together.

Armed with research and strategy, I work with you to build your brand in a more-than-decorative way. A brand that communicates your vision with the right people and works to make you stand out in your noisy industry.

When I'm not at my desk, I'm usually running around in the garden with my son or preparing food in the kitchen, or simply being taken by the small, seemingly insignificant moments that aren’t insignificant at all and trying my best to capture those stills in my heart forever.

Clients love working with me because

I am a fierce feminist
I have a carefully developed and refined process
I am passionate about fostering a community of women-owned businesses
I support community over competition 
I support the #womensupportingwomen movement wholeheartedly
I get serious about nurturing lasting connections with clients
I exercise understanding when offering guidance and support

 
PHOTO1.jpg
 
 

 Interested in working with me?

I’m genuinely excited to see how I can partner with you on your brand journey. But you need to take the first step.