Cultivating confidence through brand intimacy
I work to empower female business owners and entrepreneurs with clarity and confidence through design and strategy that is thoughtful, meaningful and beautiful. Design and strategy that allows them to stand proudly behind their vision and dreams, helping them craft the life they so desperately want to live. A life of balance and harmony, of caring and nurturing, of time and seasons, of work and play, of children and families.
Whether you’ve just developed a new business or you have a DIY background, you’re struggling with positioning yourself in your industry. You’re not really sure what makes you different and you genuinely don’t know how to communicate it to your people.
Or, indeed, who exactly your people are. Your current audience don’t really resonate with you and they’re not super jazzed about what you offer.
So you end up feeling a little all over the show. A little confused. And a little disheartened. Which in turn makes you lack confidence in your brand and yourself, comparing your journey to others.
What you need is a good and emotional deep dive into your business. And another coffee. Warm this time please.
You need clarity, without spending time you don’t have (hello eternal mom-juggle) cobbling little bits of information together, gathered from various sources you’ve downloaded for free.
And, you need some kick-arse, thoughtful and beautiful branding. Obviously.