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A boutique graphic design studio in Cape Town, South Africa, that specialises in brand styling and packaging design for small business & creative entrepreneurs

Your story

You've been around for a while, successfully running your business for 2 years or more. You've refined your craft and cultivated some beautiful relationships that you're really proud of.

But you also know that something is lacking.

Somewhere along the line, your brand started failing you. Maybe it was when you raised your prices. Or maybe when you changed up your DIY look again. Or perhaps it was even when you hired that designer to create "a logo that looks like this one".

You have a feeling you know what it is. But you're not really sure what exactly you need to do in order to fix it.

Will just updating your logo, brand colours or website do the trick? 

You feel like you've tried that before and you need something deeper. Something with more meaning and intention. Something that makes this all a little more you and a little more about them.

You know - them. Those clients you just love working with. The ones that feel right, who are easy to talk to. The ones who value your skills, love your work and don't quibble over your prices.

Because you're worth. You know you are. I know you are. So how do you make them believe it?

 
 
 

You need a brand that's aligned with your business goals and values. One that shares a compelling visual story and is tailored to your ideal audience. You need research- and strategy-backed design.

Design that resonates with your ideal clients.
Design that connects and converts.

 You need a brand that you're confident in marketing and sharing with the world.

 
 
 
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My Story

Hey, I’m Lorin Galloway, a brand stylist and messaging specialist on a mission to empower female creative entrepreneurs, like yourself, to embrace and boldly share your brand story by crafting a visual language that is both compelling and strategic. One that’s truly aligned with your business goals, a sincere reflection of your brand values and emotionally connecting you to your ideal audience.

I work from my studio in Cape Town, South Africa, with business owners all over the world who are ready to stand behind their brand with an unmatched confidence knowing it’s refined and beautiful design is built up from a solid foundation of understanding and strategy.

I work with you to help you see your business with fresh eyes and provide you with the tools you need to do brave, worthwhile work so that together I can design with intention rather than for decoration and set you up with a powerful brand that will be able to grow with you through every season.

 

 

Studio Philosophy


Freckled Design Studio’s branding approach is deeply rooted in understanding why, who and how.

Why are you in business? Who do you serve best? How does your service change their lives?

Through careful research and considered strategy, we build a brand that is more than simply decorative. We build a brand that is effective in communicating your goals and values, is tailored to your ideal audience and focused on the qualities that make you stand out in your industry.

This holistic approach delivers a professionally and thoughtfully styled brand that is compelling and refined, providing you with everything you need to draw the right crowd, feel confident in your marketing efforts and build trust all while standing out in your industry.

Freckled Design Studio cultivates meaningful and collaborative partnerships where clients become friends through a process of guiding, listening and careful, measured problem solving.

 
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my process

01. Research, discovery & strategy

During the first stage of the project, you’re guided through a process of discovery so that we can truly understand your brand: mission, goals, values and clients. This is used to build a strong framework and strategy, which guides every part of the design process.
 

02. Design + Styling

The design process gets underway with an intimate understanding of your business so that together we can create something that’s infinitely more powerful than decoration.

My single design solution process ensures that we’re crafting a brand identity that’s viewed through the lens of your audience and every appropriate application for your brand is considered and backed with intention and strategy.

After the brand design has been approved, we are ready to create depth and richness through the addition of any marketing pieces your business needs, from lookbooks to websites, packaging to stationery.
 

03. Strategy Manual and Brand Book

Here we piece together every piece of the puzzle to create an impactful and meaningful guide to representing your brand. It will cover and include:

  • Mission statement
  • Breakdown of your brand values
  • Your brand’s personality attributes
  • Communication goals
  • Guide to your brand voice
  • Brand buzzwords and copywriting springboard
  • Ideal client profile
  • Guidelines to using your graphic library to create a cohesive and considered brand presence
  • Suggestions of photography styling
  • How to use your brand colours
     

04. Handover

After the designs have been refined, you will be equipped with everything you need to market your brand with confidence. In your brand’s arsenal, you’ll now have

  • A primary logo and all alternate logo marks
  • Submarks for smaller applications
  • Patterns and textures for print and web use
  • Font suggestions and styling
  • Marketing pieces
  • Strategy Manual and Brand Book
 

Brand Values

community

means that I focus on building personal and lasting connections. I’m interested in the long-term success of my clients and work to uplift them through building a community of women who are impassioned, creative, strong and have a desire to be a part of a movement bigger than themselves. Women who are fierce in their beliefs and opinions. Women who are ready to encourage, uplift, teach and inspire.

nurture

means that I don’t cherish the superficial. I’m interested in consistently weaving meaning into my work and life and favour intent and substance over decoration.

creative expression

means that I am always working with my clients to develop original, inspired and beautiful concepts that are truly a reflection of themselves and their businesses. I consistently choose quality over expediency.

balance

means that I prioritise what I value the most, so that I am always the best wife, mother, daughter, sister, friend and designer I can be. It’s about enriching my life with family and friends and allowing space for creativity to grow through the everyday.

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Clients love working with me because


  • I have a carefully developed and refined process
  • I’ve developed a knack for drawing out your story
  • I am sincere in my care and support for my clients, which goes beyond the duration of our project
  • I am passionate about building a community
  • I am a fierce feminist
  • I am understanding and patient
  • I am accommodating while offering the best advice and support
  • I get serious about nurturing lasting friendships with clients
  • I definitely want to listen more than talk
  • I don’t break promises
  • I’m all about sharing, oversharing and remaining absolutely honest and encourage you to do the same

This but not that


  • Pragmatic and resourceful but not hard-headed and boring
  • Warm and friendly but not imploring
  • Witty and fun-loving but not inappropriate
  • Caring and approachable but not presumptuous
  • Nurturing and passionate but not smothering
 

let’s recap
 

You + Me = a compelling and strategic brand

with a visual language that delights, engages and converts.
 

That's pretty amazing. Just. Like. You.

 
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