Tired and worn out from the online marketing trends (and more specifically content marketing and creating more and more and more when all I really want to do is not add to the noise you've already grown wary of) I designed and launched a quiz.Read More
I’ve spoken before about what your brand is and what it isn’t so you can head over here to get a refresher. But let me just say this: your brand is not your logo.
It’s where the experience of your brand, how you make your audience feel, and your visual identifiers collide to create something moving, emotive and magical.
It’s this experience, this carefully crafted navigation through your brand that makes all the difference - that makes you recognisable, helps you to stand out in your industry and get plenty of referrals.Read More
I’m here to say, it is absolutely not too late to get everything in line for the year you dreamed of having. It’s not too late to set goals, intentions and make plans. There is no magic to the beginning of a year that makes it better to plan or easier to achieve those plans.Read More
Setting goals is vital to forward movement with intention. It’s what will keep you on track in your general tasks and to-do’s and it’ll keep you from getting distracted by all the coulds and shoulds.
And if you’re thinking, “Where do I even start?” then you’ll want to carry on reading!Read More
I don’t do superficial. I don’t do half-in. And I don’t do ‘just because’.
It doesn't serve you best. Well, to be honest, it likely won’t serve you at all.
Being lovely to look at doesn’t mean that it will convert an audience. Or that it will even resonate with an audience, let alone an audience that you’re actually trying to attract and speak to and eventually sell to.Read More