Here’s the bare truth of it: being honest and unafraid to share or show all of your cards early in the branding process makes for a smoother ride and a much more aligned-to-what-you-need-and-want visual brand identity.
But how do you get to the place where you can be honest in your dreams, hopes and reservations? How do you get to share about what you know and, more importantly, what you don’t really know too well?
My branding process has 4 phases: Research, discovery and strategy; Design; Strategy Manual; Handover.
It’s during the first phase, Research, discovery and strategy, that I work with my beautiful clients to get bare, honest, intimate and real about their dreams, desires and reservations about their brand and business.Read More