What’s more important than your logo?
I stand behind this wholeheartedly. So let me share why.
Overall, I believe that we’ve placed far too much value on a logo for far too long a time and, as a result, we often think that a logo is ‘branding’. We put so much weight on a flat, element of graphic design, and allowed it to take on responsibilities it was never supposed to handle.
This doesn’t mean I don’t believe they’re important ( 👋 brand designer over here!) . On the contrary — giving your brand a face, a visual language all of its own is invaluable.
It’s just not what it’s all about.Read More