Posts tagged Strategy Manual
How a meaningful visual brand begins with intimacy

A beautiful and meaningful visual brand begins with an intimate understanding of your unique story.

And we both know you want, need, a beautiful and meaningful visual brand. Not only because #businessgoals but because it works. You see it in the brands you follow. You see it in your industry. 

You see and experience as a consumer yourself that stories and connection are paramount and lead to strong emotional ties to a brand. 

But how do you create it, within your own brand? How do you create a powerful connection, a compelling story? How do you effectively target the right people and then create an experience for them that is honest and approachable but amazing and beautiful? And, importantly, an experience that results in sales and profit.

Read More