Have you ever wondered why you are drawn to specific graphics, images or colours? Have you noticed that something catches your eye more than others, awakens something inside of you that compels you to click through or read on?
That, my beautiful friends, is the power the visual.
It’s no secret we exist in a highly visual world and with each passing update to any one of our favourite visual social medias (Instagram, Pinterest, Tumblr), our demand for high quality images and the speed at which we judge content based on this only increases.
It’s magnificent. It’s frightening. And, at its core, it’s a marketing tool that you should be investing in.
So how can you harness this power and use to further share your brand story and compel the right kinds of engagement and interaction from the right kinds of people (your people!).Read More