Atahana helps their customers cultivate inner beauty through outer beauty practices by providing them with holistic and easy-to-use beauty tools with lots of personality.
To design a branding experience that makes their audience feel respected, understood and taken care of as they search for more effective, holistic and mindful beauty practices. To develop a brand identity that is young, thoughtful, minimalist, enlightened and all about self-care.
What they said
Lorin expertly led us through the process from start to finish - helping us identify what we valued and who we were and ultimately making that come through in our graphic design package. The design process was extremely professional and transparent throughout the project. Her experience and expertise shines at each step!
My favorite part was receiving the initial designs that Lorin had created for our brand. We always had an image in our mind of how it would look, but what Lorin delivered far surpassed that image and finally made our ideas of our brand feel tangible.
With Lorin's help we are able to launch our brand for print and web and feel proud of the way it looks and feels.
Brand Strategy and Development
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