Why you need logo variations in your graphic library
If you’re setting out creating a graphic library for your brand, you probably know you need a logo, colour palette, a brand pattern or texture and one or two fonts you use consistently throughout your on- and offline presence.
But why are all the style guides you’re hoarding on Pinterest showcasing anywhere between 2 and 5 logo designs for one brand?!
Those are the alternate logos for various applications. These ensure that your brand will be consistently represented, no matter the platform, size or colour constraints applied.
Let’s have a closer look.
This one is your go-to - the primary identifier for your brand. It’s the big, beautiful and maybe colourful version you love and brag about. You’re going to use this on your website (orientation permitting), your business cards, workbooks you share with your audience or clients, your newsletter header and other big, important business touchpoints.
This one is probably going to be the opposite orientation to the primary logo and you’ll use it when space does not allow for that version. So if your primary logo is horizontal, perhaps this will be a more vertical or stacked logo. Or if the primary is circular, perhaps this will be a horizontal iteration. This version will likely have a little less detail for smaller applications but won’t be too far removed from the primary.
Obviously, this is the version you should use for all black and white printing. Using the primary logo will result in a more grey and less clear logo, especially if your logo colours are lighter.
This is a much smaller element, used to represent your brand in smaller spaces, such as a social media profile image, business stationery and marketing items like blog post graphics. You could also use it as a watermark for your photographs if doing so makes sense for your business.
This is a micro mark that you can use as your favicon and to represent your brand in very small spaces. You can also use to as an accent in your marketing items and a graphic element in your touchpoints.
As the name suggest, this is a text-only iteration of your logo, probably in your primary logo font but definitely in a brand font.
Having this suite of logos in your graphic library means you’re prepared for any instance and, as a business owner, you have the power to keep your visuals consistent and cohesive, no matter where you plan on taking your brand.
At the end of the brand styling projects, my clients not only have a gorgeous primary logo that they love and speaks to their values and vision. They have everything they need to market (and brag about) their brand. From logo iterations for every possible scenario to custom patterns, templates for their marketing and promotional materials to a strategy manual and brand book. Find out more here.