Why your business needs a strategy manual and brand book
So you’ve probably sorted out a style guide by now and you’re ensuring all your brand visuals are looking pretty consistent. Brand recognition is pretty much the most important thing for you online.
But you’re ready to get involved, invest time and effort in your brand so that you can really reach those dreamy goals and land those dreamy clients. You need a brand story and then you need a comprehensive guide to telling that story.
A strategy manual goes beyond the basic visuals of a brand identity and defines the story behind and goals of the brand. It’s specific and detail oriented so that you have everything you need to stay ‘on brand’ in any situation. We’re not talking just visual representation.
It’s the nitty gritty of your mission statement, values and business strengths/unique selling point. It’s the exact client you your brand wants to work with. It’s the goals to keep top of mind in any client interaction (on- and offline). It’s the voice and tone of your brand and the brand words to bear in mind when creating copy and content. It’s a guide to how you want clients to feel before, during and after working with you.
Because you’re tired of the limitations of a DIY brand. You know your business has grown beyond the means of your throw together graphics and you’re acutely aware of the fact that they make you look less professional than you are.
You want to resonate deeply with your clients and grow your reach and make the sales.
And to do all of those things you need a solid foundation. You need to know and understand the inside so that you can use the outside effectively.
Are you ready to level up your brand to connect with, engage and book those clients? Let’s get the ball rolling.