A beautiful and thoughtful brand starts with your story.
Whether you’ve reached a tipping point in your business or you’re just starting out, this strategy-based project will provide you with everything you need to feel confident in your marketing, connect with just the right audience, and be entirely aligned to your brand. All the strategy + all the design to create a truly unique and compelling client or customer experience.
Each client is provided with a workbook which guides them through questions and exercises, allowing them to understand their brand intimately. This clarity is used as the springboard from which we create a strategy, which in turn guides the creative direction of the project. Designs are thoughtfully and intentionally crafted, and I’m fully invested in your vision for your business.
Brand design and development with a knack for making strategy easy to understand and implement.
All brand design and development projects include:
Through the Your Brand Story Workbook, I’ll guide you through questions and exercises that will help you understand your business intimately. This kind of clarity comes with a great amount of confidence and pride. Your deep-digging is rewarded with an unbridled understanding of what you do, why you do it and who you do it for.
This process takes you so much deeper and further than a visual identity. Together, we develop a strategy that will allow your business to reach your ideal audience through on- and offline communication, verbal and written. Established during the first phase of the project, this informs the creative brief and sets the tone for the design phase.
A beautifully styled brand that includes a primary logo and all alternate logo marks, submarks for smaller applications, custom patterns and textures for print and web use, font suggestions and styling. Pair that with a perfectly balanced colour palette and you have a refined visual language that’s backed by intention and strategy to target your ideal audience.
We finish off the design phase by styling the ways which your audience will interact with your brand. From your blog graphics to your proposal documents to your website, every application is carefully designed to add depth and richness to your brand experience.
Through guiding, listening and careful, measured problem solving, I partner with my clients to provide them with refined visual solutions that work.
Align your brand with your big dreams and vision and start sharing your story with an audience who is just as excited as you are.
Brand design + development
Strategy, meaning and compelling visuals in equally delightful amounts; your extensive graphic library will be complemented with marketing pieces and templates to create a truly captivating and curated brand experience. An experience your clients will love and you will become known for.
Brand Clarity, Creative Direction and Brand Strategy
Single design solution
Concept presentation call
1 primary logo
Full suite of alternate logo marks for a seamless branding application
2-3 brand patterns or textures
Colour palette + typography styling and suggestions
12 Curated stock photos
3 marketing pieces for digital or print application
Strategy Manual and Brand Book
Brand design + development + website design
Take that captivating and curated brand experience and turn it up a notch with a custom Squarespace (template-based) website.
Everything from the Brand Design + Development package
Website questionnaire + strategy
Concept presentation call
Website page mockups
2 rounds of refinement
Roll-out of design to live website
Assistance with SS subscription and domain transfer or purchase
Forever yours video tutorial of how to use Squarespace and make copy/content updates as needed
Forever yours video tutorial of how to use and publish blog posts and best practices
1 month of support after hand-over
A whole range of add-on marketing pieces and designs are available to help you create the very best brand experience for your audience. From printed goods, to social media, to email marketing, can be added on to the design packages!
Interested in working with me?
Get in touch via the form to get more information about my packages and pricing and schedule your complimentary consultation call.