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A boutique graphic design studio in Cape Town, South Africa, that specialises in brand styling and packaging design for small business & creative entrepreneurs
 

Your brand should share your story in a way that makes you feel excited, proud and confident

 
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It should be the visual interpretation of your business goals and dreams and tailored to your ideal audience. Not because you heard it from me. Because you understand in your heart of hearts the importance of storytelling in the fast-paced, and QUITE FRANKLY NOISY, online world.

A world where people are craving true connection and authenticity; where they want to be heard, understood and feel empowered; a world where image and perception is everything.

It’s time to align your brand with your dreams, your audience and your values.

You have big dreams and goals, but your currently branding system is failing you. It’s not allowing you to emotionally connect your ideal audience. It doesn’t convey the right tone or personality and your brand voice feels all over the show. You know a communication strategy has the potential to change your life for good, but you need it to be understandable and easy to follow so that you're not grabbing at straws when marketing yourself.

 

See the packages

 
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How would your business and life be different if not only do you know

 

Exactly who your ideal audience is, you know how to talk to them in a way that evokes that all-important emotional connection.

What your brand values are, you understand how they impact your business and your relationship with your clients.

That your brand is aligned with your business currently, but it's set to allow you to reach your goals and grow with you - a long-term asset.

What your brand voice is, you also feel confident in how natural and easy it is to use to market yourself and communicate with your audience - think streamlined instead of sloppy.

That you're business is truly one-of-a-kind, thanks to a refined brand, you're standing head and shoulders above the rest in your industry like never before.

That you have a designer and messaging specialist on your team, but you have their ongoing support and guidance long after your project is complete.

 
 
 
 

Why partner with Freckled Design Studio?

 

We both know that your brand isn’t just your logo. It’s about the experience you’re meticulously crafting for your audience. It’s about how you’re making clients feel from first contact to final delivery.

That’s why I don’t just focus on design.

Through careful research and considered strategy, we build a brand that is more than simply decorative. We build a brand that is effective in communicating your goals and values, is tailored to your ideal audience and focused on the qualities that make you stand out in your industry. A brand that tells your story in the most compelling, beautiful and refined way.

This holistic approach delivers a professionally and thoughtfully styled brand that is compelling and refined, providing you with everything you need to draw the right crowd, feel confident in your marketing efforts and build trust.


Freckled Design Studio cultivates meaningful and collaborative partnerships where clients become friends through a process of guiding, listening and careful, measured problem solving.

 
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after we wrap up

You'll be confident and comfortable launching your brand to an audience that loves you with
 

 

brand clarity

You'll have a thorough and comprehensive understanding of your business, from your why to what sets you apart to your ideal client. This kind of clarity comes with an immense amount of confidence and pride. You did some beautiful deep-digging and you're rewarded with an unbridled understanding of who you are, where you're going and how to best get there. 

Brand Strategy

This process takes you so much deeper and further than a visual identity. Together, we develop a strategy that will allow your business to reach your ideal audience through on- and offline communication, verbal and written. Established during the first phase of the project, this informs the creative brief and sets the tone for the design phase.

brand style

A beautifully styled brand that includes a primary logo and all alternate logo marks, submarks for smaller applications, custom patterns and textures for print and web use, font suggestions and styling. Pair that with a perfectly balanced colour palette and you have a refined visual language that's backed by intention and strategy to target your ideal audience.

Marketing Pieces

We finish off the design phase by styling the ways which your audience will interact with your brand. From your blog graphics to your proposal documents to your website, every application is carefully designed to add depth and richness to your brand experience.

Strategy Manual and Brand Book

This is a meaningful guide to representing your brand. It covers and includes your mission statement, a breakdown of your brand values, your personality attributes, communication goals, guide to your brand voice, buzzwords and copywriting springboard and ideal client profile. Also included is all the guidelines you'll need to using your grpahic library, so that you can manage your brand with confidence and cohesion moving forward

Ongoing support and guidance

My favourite client is the one that becomes a friend and being there to support you through your future design or business needs, share a cup of coffee of glass of wine, chat business or life is probably my favourite part of the process. 

 
 

My branding packages all start with the laying of solid foundations: a deep and intimate understanding of your business.

 
 
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The Essential Brand Experience

 

A minimal branding package perfect for new businesses! But don’t be fooled - this package still packs some serious strategic punch (too much alliteration? Is there even such a thing?). Big on meaning and loaded with compelling visuals, this is the perfect option to establish your brand and build a delighted audience.

Let's get started

Includes

  • Brand Clarity, Creative Direction and Brand Strategy
  • Single design solution
  • Concept presentation call
  • 1 primary logo
  • 2 alternate logo marks for a seamless branding application
  • Colour palette + typography styling and suggestions
  • 6 Curated stock photos
  • 1 marketing piece for digital or print application

Timeline

3-4 weeks

Investment

$1250

 
 
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The Generous Brand Experience

 

The signature branding package! Strategy, meaning and compelling visuals in equally delightful amounts; your extensive graphic library will be complemented with marketing pieces and templates to create a truly captivating and curated brand experience. An experience your clients will love and you will become known for.

Let's get started

Includes

  • Brand Clarity, Creative Direction and Brand Strategy
  • Single design solution
  • Concept presentation call
  • 1 primary logo
  • Full suite of alternate logo marks for a seamless branding application
  • 2-3 brand patterns or textures
  • Colour palette + typography styling and suggestions
  • 12 Curated stock photos
  • 3 marketing pieces for digital or print application

Timeline

5 weeks

Investment

$2250

 
 
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The Custom Website

 

Bring your brand to life through a custom website strategically designed and developed to create a seamless and compelling brand experience for your audience.

Includes

  • Template-based SquareSpace website
  • 4-5 pages
  • Concept presentation call
  • Custom tutorial video with forever access
  • Domain transfer assistance

Timeline

3-4 weeks

Investment

Starting at $1500

 
 
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align your brand with your big dreams and vision

and start telling your story in a way that excites you and connects you with an audience who is excited too!

 
 
 
 

so, are you ready

for a brand that's compelling and aligned, connected with just the right audience?

 
 
 
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