I guide deeply rooted women wanderers to confidently follow the dreams in their heart, harnessing the power & gifts within their unique personality & character so they can boldly live an intentional & joyful life. In doing this, they will be able to celebrate the gift/miracle of life and ultimately live out their legacy and bless those who encounter and interact with them.
To design a branding experience that makes woman wanderers feel a sense of belonging, confidence and community as they search for slow living resources that are rooted in mindfulness and intentionality. To develop a brand identity that is clean, warm, inviting and understanding while maintaining its hand-crafted and artisan appeal.
What she said
At some point in my business, I realized that I had evolved as the founder, and I wanted to align my brand to the new direction my life was taking. A brand refresh was essential to convey to my audience all about my new vision, even though my core values remain the same. It was important for me to let my audience and potential clients feel how I wanted them to feel when they interact with my website, newsletter, etc.
I had no reservations about my brand refresh because I worked with Lorin before and absolutely loved how she effortlessly captured the essence of what my brand is about and turned it into a beautiful visual brand identity that not only made my heart skip a beat each time I see it, but also delighted my audience.
I knew Lorin would do a stellar job at making my brand stand out once again, while ensuring my “why” is strongly felt and communicated. Through the logo, the templates and other graphics she provided me with, I’m now confident when I put anything out there because it enables me to communicate what my brand is about without me having to write sentences about it.
Being a writer at heart, I’m always fond of words and while it is second nature to me to describe what I want, I find it tedious to think of it visually. However working with the Strategy Manual and Brand Book helped me get crystal clarity about brand values, and various other elements that I wouldn’t normally think about. There’s a lot I learned through them and have found the information so valuable that I now apply it to any other creative endeavour!
Thank you Lorin for allowing me to be truly authentic and for being so understanding, patient, and treating my business as if it were your own, with so much love and enthusiasm. It’s always a pleasure to work with you!