Conversation

This drives so much intimacy and so many AH-HA moments ✨, so that’s where our partnership starts.

It’s a complimentary 30-minute call to find out about you, your business and your goals. This also gives you the chance to get to know me better and decide if we’d be a good fit.

I’ll send you a proposal with options based on our conversation. You choose the one that suits you the best and we get you scheduled on the studio calendar.

Strategy workshop

After you’ve signed the contract and paid your deposit invoice, the first thing on our agenda is a strategy workshop.

We comb through your story, who your people are, why you’re invested in and passionate about what you do and what your vision is.

I distil and refine this into a presentation where we cover your brand story, message and voice and take a detailed look at who your people are.

We workshop this strategy until you feel it’s reflective of you, your values and your purpose and then it lives forever in a (20+) chapter of a brand manual you can reference for years to come!

Creative direction

After we’ve ticked off your strategy, I create a presentation that suggest design details that communicate the brand tone and speak to your audience.

Branding should be good to look at (obviously) and help you reach your goals!  So we’ll explore 2 creative directions and choose one to pursue and refine.

Design

We’ll explore the creative direction and refine it into the most meaningful design solution. Via a screen recording and detailed pdf, this is presented and through the lens of your brand experience rather than standalone brand elements. This helps you understand how your brand would operate and engage in the wild!

Together we review and refine all the elements, the visual story and purpose behind each detail and iterate until we’ve reached the best visual translation of your brand. Something that’s equally delightful for you, the custodian and founder, and your people, the clients and customers that help you reach your goals.

Website

We’ll define the website goals and develop a strategy and flow that’s uniquely you. I’ll either help you write your website copy or do it for you entirely, depending on your preferences.

We marry the copy and branding elements into a design that works as good as it looks. Once the design is approved, we start the development where you have access to the live, staged website as we go along.

Once it’s fully populated and sleek af, we hit publish and you’re live for everyone to see!

Publish & launch

A new brand identity is exciting - but it takes more than pretty logos to make a launch successful. Together we brainstorm how you can launch your new strategy and look to your people in a way that feels good and helps you reach your goals.

This could include marketing support, copywriting for emails and social media, email marketing integration and setup or anything else that might want support with.