It’s not a matter of desire. You unequivocally need to be and feel confident in your vision and your dreams for your business. So that you can turn your passion into profit.


But, you’re not ready to invest in visual branding, just.quite.yet. Even though you value the same level of support and guidance.

You need clarity, without spending time you don’t have (hello eternal mom-juggle) cobbling little bits of information together, gathered from various sources you’ve downloaded for free.


 I take this shit seriously. Your confidence and profitability.

And I take my role as a partner in your brand journey seriously, taking all the difficult how-tos and what-ifs and wtfs off your plate and providing a comprehensive resource on establishing a brand you’re proud of.


How partnering in strategy gives you confidence

Brand Intimacy

Something I believe wholeheartedly in. Knowing your brand, your people and your services or products intimately is the gateway to confidence. It means diving into a journey of discovery that requires you to be open and available. It means giving yourself the grace to dive into the heart of who you are, as a business, and the space to really understand how this manifests in your strategy.

It’s quite magical, and while it is what you’d consider the hard work of building a brand, it’s the part that pays the most dividends and provides the most clarity and is worth every minute spent scribbling notes and answering questions.

Brand Strategy

A curation and refinement of your brand intimacy. This is where I step in and help you craft your discoveries and clarity into a brand strategy that makes sense. One that find easy to understand and easy to implement. This is the heart of our collaboration, and the step in which we establish your the goal of your visual brand and creative direction. It’s what every single design is measured against, allowing for a visual brand that is deep and meaningful.

Creative Direction

Whether you’re planning on DIY-ing your own designs or hiring a designer to partner with you, you’ll have a good foundation in an established creative direction. After we’ve established and perfected your strategy, we curate an mood board which speaks to the style, energy and overall mood of your brand, as well as inspiration for type styles, patterns, textures and illustrations. It embodies your people and what they love and are drawn towards.

We wrap it up in a creative direction which covers what I envision the design of the brand to include and look like. It gives you everything you need to gather stock photos and create on-brand graphics for your social media marketing efforts until you’re ready to work with a designer.

Strategy Manual

This book is where everything comes together: intimacy, strategy and creative direction. It’s yours to keep and reference for years to come and will give you the knowledge and confidence you need to manage, maintain and grow your brand with integrity and in a way that is completely aligned to your vision and your people. It details your who you are, what you do, why that’s important, your values, your voice, your communication goals, your people, your personality attributes, your keywords and copywriting launchpad. Then it breaks down your visual creative direction that should be leading the way and used to convert your people.


 Built with my new businesswomen in mind, this strategy support is everything my design clients work through before we start designing. I work with you to understand your brand intimately, curating your thoughts and desires into a fun, understandable and easy-to-use strategy. You’ll gain clarity, direction and a brand goal and aesthetic, to help you develop a sustainable brand.


 You deserve a brand you are insanely proud of!

Strategy Sessions start at $998 and are deductible from Brand Design and Strategy fees if you book within 3 months of Strategy Manual delivery.


Ready to turn your passion into profit?

Book your complimentary Brand Basics call where, together, we tackle your current strategy and where you’re struggling the most to connect with your ideal clients and customers.

You’ll walk away with an action step you can implement in your business immediately to start creating a brand experience that is more aligned to your people and results in a more confident you that boosts sales!