Lorin helped me get clear on my identity. Through a series of questions, deep digging into who I am, what my blog is about, what services I offer, and how I see my business growing, all my doubts and worries vanished.
It felt reassuring to know that these elements are taken into consideration because it gave me this incredible hope that the visual identity would be something that truly captures the essence of what my brand is about. And naturally then, something I will more likely love and that my readers would equally love. I also enjoyed the reveal of every artwork - my heart would skip a beat, and I would feel giddy with excitement knowing I'm about to see what my logo looks like, what my newsletter would look like, what my inspo board looks like and so on.
Suddenly, there it was, I had guidance from someone who knew what she was doing. I had the full support of a professional, someone who completely understands shapes, textures, patterns, and typography. But more than that, I had a professional who truly wanted my business to prosper, and help me attract my ideal clients through the visual identity of my brand.
I have an amazing brand visual identity that I'm absolutely so in love with!! And something that truly screams me.