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A boutique graphic design studio in Cape Town, South Africa, that specialises in brand styling and packaging design for small business & creative entrepreneurs
 

You need a brand you can stand behind.

One that you’re confident in. One that supports the amazing vision you have for your business.

 
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Not one you’re embarrassed by, one that fights against your dreams and one where everything just feels so. overwhelmingly. difficult.

You know, the one you currently have?

Where your audience can’t pick you out of an industry lineup. Where you’re scuttling to implement all of these so-called “tried and tested” formulas being sold to you at every turn. Where you’re made promises of quick fixes and multiple figure launches. And where, despite all of that, combined with your fierce determination, passion and enthusiasm, long-term success, fulfillment and happiness seem far away.

 
 
 
 
 
 

Because, at the very heart of it all, what you really need, is strategy.

 
 
 
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What you're experiencing

  • An overall lack of clarity and focus

  • An inability to reach high-level goals

  • Low audience engagement and conversion

 

What your reality looks like right now

  • Strategy feels like a dirty word or, at least, one that you have no chance of successfully implementing by yourself

  • You can’t afford to work with a mentor, strategist or brand stylist right now but know that you need help to propel your business in the right direction

  • Your marketing is difficult at best and inefficient at worst, often leading to your bouts of experiencing Imposter Syndrome

  • You’re looking outward to others in your industry to define success, rather than inward to what success would really look like to you

  • Your brand voice feels all over the show - never really knowing what to say or how to say it in a way that moves you closer to your goals

  • You don’t have systems and processes in place to run your business and the behind-the-screen version is a little more than embarrassing

  • Reaching and connecting with your ideal clients seems like a distant dream, mostly because you’re not sure who that elusive ideal client is in the first place

 

what you deserve

  • A clear, focused understanding of the inside of your brand paired with a clear, focused path forward

  • A solid grasp of your brand values and what they mean in your business and to your clients

  • Consistent, high quality content as a result of clearly defined communication goals

What your reality will look like right after working through the guidebook

  • You’re exercising that natural and easy-to-use brand voice by easily referencing your copywriting launchpad everytime you need to write up

  • You’re building trust with your audience thanks to your strategy manual which helps you keep consistent across all platforms: on- and offline, verbal and written

  • You’re speaking to your ideal clients directly now that you know exactly who they are thanks to a bulleted, detailed and ultra-specific client profile that’s usable

  • You’re standing out in your industry since you’ve defined exactly what sets you apart - and leveraging it to differentiate yourself from your peers

  • You’re on top (and in control) of your finances with a forecasting and budgeting template that’s easy to use and understand

  • You’re working towards your high-level goals everyday thanks to a project management system you implemented with action steps and due dates for each one

 
 
 
 

how does this work

What’s included in the guidebook that it allows me to get behind me brand with confidence and clarity?

 

This book is made up of three parts

 

 

your brand story

In the first section, we’ll be extracting some all important information about you, your brand, your clients and what makes you so stand-out-ish!

your Brand Strategy

In the second section, we’ll be using the extracted information and strategising it to first, see how all of the elements come together to form a full (and beautiful) picture for you to share with your audience, and second, to give you some serious arse-kicking confidence when it comes to knowing the inner workings of your brand.

your journey forward

In the third section, we’ll dig in to how to make the most use of this information and we’ll make plans for the future. Yip, goals! Real, specific and actionable goals.

 
 
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This means that by the time you reach page 131,

you’ll be armed and ready to enter (or re-enter) your market with a cohesive brand voice, a crystal clear brand identity and a plan of action to get you in front of those ideal clients!

 
 
 

Chapters + content

 

Ideal Clients

Mission Statement

Your Business Tagline

Brand Values

Setting Yourself Apart

Brand Personality

Communication Goals

My Brand Voice

Brand Buzzwords

Copy Springboard

Strengths

Your Offerings

Your Journey Forward

Defining Success

Reaching your goals

Setting up a Project Management System

Working With Your Finances

Invoicing and Book-Keeping

Forecasting and Budgeting

Taxes and PAYE

Using your Strategy Manual

 
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are you ready to discover

the story of your brand?

 
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Frequently Asked Questions

Who is this guidebook for?

This guidebook is a great investment for any business owner who does currently not feel super confident in their brand, is struggling to reach an audience, make sales and build trust. It works best when you find yourself at a transitional point: you've realised that your current brand is not one you're confident in or proud of and you want to develop a brand story that is meaningful. This could be a new business owner or a seasoned entrepreneur who has had a shift in their offerings, products or audience.

Is this guidebook for product- or service-based businesses?

The short answer: both! This guidebook really helps you refine what exactly you offer and how you provide value to your clients. It even teaches you how to develop your unique selling point. It's about reaching an audience who values you and your skills and your story, regardless of your service or product.

Does this product include lessons on designing visual branding?

Nope, this guidebook is not about your visual branding and won't teach you how to create a logo for your business. It will, rather, set you up to full understand your brand through it's values, ideal audience, offerings and it's unique selling point. It's about the real, raw beautiful part of your brand that goes on to direct the visual branding.

Does this product include any done-for-you design?

Nope, this product does not include any design services. It's going to help you develop and refine your brand story so that you can go forward and either DIY your brand yourself or hire a professional who resonates with you.

What's your return policy?

I have worked to create something I am extremely proud of in this product. However, your happiness and peace of mind are really important to me. If you have worked through the complete guidebook and have not found value in its content, please contact me directly on lorin@freckleddesignstudio.com no more than 7 days after you have bought it to be considered for a refund.

I have a pretty full schedule!
How long will it take me to work through this guidebook?

Your time is super valuable, so I've made sure you can pause and come back at any point. I've even included a mandatory break away. You either do a bit each night, in which case it could take you around 2-3 weeks. Or you could devote a week of evenings and a weekend. But I'm pretty sure once you start this journey, you'll have a tough time stepping away from all the Ah-Ha moments!

I am saving up to work with a business strategist.
Would I still need to if I bought this?

That is totally up to you. I don't recommend working with a strategist or coach at the same time as going through this guidebook unless you do so together, because that could lead to some confusion. However, if you've been dreaming about working with one but don't yet have the funds available to invest in their services, this a great alternative that will propel you in the right path. Level up and work through this with a friend or in your mastermind to leverage the spirit of community and allow for guidance and brainstorming.

How do I know this is the right fit for me right now?

If you've made it this far on the page, the chances are astronomical that the content of this guidebook will resonate with you on so many levels. But, if you're feeling unsure and would like a personal opinion, send an email to lorin@freckleddesignstudio.com and I'll let you know whether it'd be a good fit for your current circumstance.

Got questions I didn't answer?

Send an email to lorin@freckleddesignstudio.com with your questions and I'll be sure to answer them!