Posts in Brand
Defining Your Ideal Clients

A journey to connecting with them on a deeper level

So, if you’ve been in these online entrepreneurial circles for any amount of time, you’d have over-heard the terms ideal client and dream client.

Not, like, overheard someone whisper these to their friend. No, you’d have heard these terms one thousand times over.

It became some sort of hot topic and trendy phrase that quickly trampled target audience because, probably, it speaks to a deeper connection that we foster with our community. And, of course, dreamy clients for a dreamy business with dreamy goals.

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Differentiating yourself in a sea of online entrepreneurs

In this amazing digital age we live in, the most challenging part of running your business may be making yourself visible and setting yourself apart in your saturated industry. And if you’re struggling to book clients because you’re disappearing into the noise that can be the online entrepreneurial community, you need to face that challenge head on. Today.

So let’s dive into how you can differentiate yourself, connect meaningfully with your audience and build trust in your brand.

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How I started my own design business

I can’t say I always wanted to be an business owner, or entrepreneur, or solopreneur or mompreneur. Or whatever other redundant term is the latest craze. I actually enjoy working in a studio environment and I absolutely love the connectedness that comes with having co-workers or teammates.

There is something irreplaceable in being a part of a team of creatives - something that sparks great and innovative ideas (I’ve found a few mastermind groups that come close, but no cigar).

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Small changes you can make today to strengthen your brand's image

If you’ve got this far on the blog, you know that your brand’s image is important. You understand that visuals help connect you to your audience by 1. eliciting an emotional response, 2. building trust, 3. Increasing brand recognition, 4. Setting yourself apart from your industry peers.

You want those things, that’s a no-brainer. And you know I’m a big fan of moving forward, making small decisions and working towards goals. So today is a great day to make some small changes to strengthen your brand’s image and start connecting with those right-for-you clients!

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